Facebook has over a billion monthly users, and with over 900 million users logging into facebook on a daily basis, there is virtually an unlimited number of customers available for your business.
Sadly, far too many people are representing themselves, and their business on facebook in such a way that repels customers and prospects, rather than attracting them.
These are some of the things that will have an adverse effect on your business success.
Incorrectly setting up your business page.
Your business page should represent YOU, not your company, or business opportunity. Your profile photo should display a clear photo of you, and not your company name, or a logo. People want to join you, not a logo.
(Also, in network marketing in particular, it is often a breach of compliance to be using the company name or logo in this manner.)
By having your company name plastered all over your business page, you run the risk of people ‘Googling’ your company, and then joining with someone else.
Your cover photo should also be something that represents you, and what you’re about. Using a cover photo of a Ferrari, Lamborghini, or any other type of car you DON’T own, is something that you want to avoid.
Complete your profile fully, and add links to your website, or blog, and provide a description, explaining what your business, and your page is about. Your description should focus on your customers, and not be about you, and all your achievements.
Let people know how you can help them, and let these things be the reason that they will choose to join you.
This is a big mistake, and from your follower’s point of view, it gets old very quickly. If you are spamming your own page all the time with products, and are constantly selling to them, they will end up ‘unliking’ your page, or blocking you altogether.
Break up your posts with things that will benefit your followers, and give them something of value.
If you are posting a lot of product related posts, make it a bit more interesting for your followers and occasionally offer a free trial, or samples, or maybe even run a competition, and give away a product as a prize for the best comment, or most shares.
Interact with your followers in a positive way, and give them a reason to keep returning.
It is very easy to artificially inflate the number of Likes on your page, by paying a small amount to have your page promoted to countries that pay people for liking pages, (‘Like Farms’).
This is not a good idea, because genuine people who visit your page can tell that you have done this because you’ll have 5000 page likes, and only 2 or 3 likes on all your posts.
Fake Likers, don’t interact with you, or your posts, and this is exactly what you don’t want. Promoting your page (paid promotion), to your genuine target audience, or inviting friends to like your page, will, over time increase your likes in an organic way.
Ignoring your audience
It is essential that you interact with your audience, and you need to do this in a timely manner. Don’t wait two days to reply to their comments. People who like, and comment on your posts, appreciate it when you personally reply and interact with them.
This will encourage even more interaction on your page because people can see that you are engaging with them. Don’t use this interaction as an opportunity to sell to them, it is an opportunity to build a relationship with them, and this can potentially lead to them wanting to join your business.
Treat your followers with respect, and show gratitude by interacting with them.
Your business page is not a place for you to express your political or religious views, rant about things you dislike, use inappropriate language in your posts, or anything else that could be considered offensive by others.
This seems a very logical thing that I shouldn’t need to say, but I have seen all these things posted on other people’s business pages.
If people post inappropriate comments, that is your cue to delete that comment, not a green light to get into a war on the internet. Keep the standard as high as you can, and represent yourself professionally at all times.
Your followers, and the people interacting with you and your content, are the ones that will help grow your business, so offer them as much value as you can.
Value the fact that these people are actually helping you as well. If your business page is not representing you in the way that you want to be perceived, make the changes required, and consistently conduct your online business in a way that represents you in an authentic way.
A few small changes to your business page can make a significant change to your results.
(If you got value from this article, please leave a comment below, or share it on social media. Thanks for taking the time to read it.)
P.S. If you are not getting sales and conversions for your business, you need to check this out!
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