Network Marketing is a great industry, and one that can change people’s lives, if they work hard, and conduct their business with honesty, and integrity. It is up to network marketers to police each other, and to guide new distributors in the correct way of representing themselves, and their company.
The Federal Trade Commission recently shut down Multi Level Marketing Company, Vemma, citing it as being an illegal pyramid scheme, for making false claims, and misrepresenting results. If we are going to raise the professionalism, and perception of this industry, the following practices need to cease immediately.
Posting images of commissions and earnings
As much as some distributors may post screenshots of their actual earnings, which may be true, many people have made a habit of posting exaggerated earnings, and making claims that these earnings are typical of every distributor who joins their business.
Some people think that by posting their most recent commission report, that you will be so impressed, you will then be inspired to join them. The thing that amuses me about this is, these same people would never post a photo of their bank statement, or pay statement if they were in any other type of employment.
It is not possible to predict or guarantee what any individual can, or will earn if they join your business, and therefore, these claims must NOT be made.
Exaggerating wealth and lifestyle
Posting photos of luxury cars, mansions, private jets, and many other false images, is something that I don’t understand.
Your friends, and people who know you, will know this is not your reality, and the people who may join you, will very quickly find out that you have lied to them. Is this really how you want to start your business partnership with someone?
Be real about who you are, and work hard to achieve the lifestyle you desire, and until then, be authentic, you may be surprised by how much people respond to this approach.
Network Marketing – Fake it until you make it?
This is one of my pet hates, and I cringe every time I hear someone say this.
This was also one of the first things I was told when I started in network marketing, and it has never sat well with me. The reason for this is, it conjures up images of being false, and lying to people.
I understand what people mean when they say this, and they are generally talking about, showing confidence and belief, and portraying the image that you have already made it, but too often people can’t seem to stop faking it.
Just be authentic, and transparent with people. As Matt Morris says, “Our truth is good enough”. People will join you when they trust you, there is no need to perpetuate an image that is less than we deserve.
False claims about products
Making claims about what your company’s products can do is something that is really being cracked down on.
This also includes the use of before and after photos. I was pleased to see recently that my particular company had issued an official statement regarding these types of claims.
Making claims that your products can cure various diseases, or medical conditions, is totally unacceptable. Network marketing companies have many great products that have benefits for many people, but you must stay within the boundaries of what your products can actually do.
The vast majority of network marketers are not doctors, and as such, they have no legal right to be, ‘prescribing’ a combination of their products to complete strangers, especially in social media groups on the internet. By all means, recommend your products, but do not make claims as to what the results will be.
The Federal Trade Commission is constantly monitoring, and watching how we conduct our businesses, but this is a good thing. Network marketing is an industry that we should be proud of, and one that we should defend at all costs. Being authentic, and holding each other accountable in order to keep the standard as high as possible, I believe, is the way forward.
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P.S. If you are not getting sales and conversions for your business, you need to check this out!
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