Do we need to raise the image of Network Marketing?
Is everything OK with how Network Marketing, and Network Marketers are perceived?
Why don’t more people get involved with Network Marketing?
I asked myself these questions after recently seeing a post on facebook.
The post posed the question, “How do people perceive our industry?” (I have paraphrased the entire post, but this was the gist of what was being asked.)
After thinking about this for a couple of days, I have decided to address these questions, and also offer some solutions for how we can raise the image of Network Marketing.
Raise the image of Network Marketing
Before I get into why I think we need to raise the image of Network Marketing, I want to be absolutely honest, and transparent. I have been guilty of all the things I am about to talk about.
My marketing was terrible, the way I presented my opportunity to people was appalling, and the methods I was using in general, were never going to get me the results I was wanting.
I realised that in order to be successful, I had to invest in myself and my business. I had to develop a much greater understanding of this industry, and I had to develop myself as a professional.
I continue to invest my time, effort, and money in increasing my knowledge, and skills.
How to change how we are perceived
It is my personal belief, that the Network Marketing industry, is not held in high regard by people outside of the industry. Some of this belief may be borne out of ignorance, and a total lack of understanding, but a lot of this perception comes from how people see Network Marketers conducting themselves, especially online.
I believe that the vast majority of Network Marketers are doing the best they can, with the limited amount of effective advice that they have been given.
Just because the person who introduced you to Network Marketing has more experience than you, does not mean they are qualified to give you advice on how to market yourself, or your business.
Many people in Network Marketing have no previous business experience, no marketing experience, and they are just perpetuating the same ineffectual methods that someone else taught them.
To change how Network Marketing is perceived, we need to fix the problem from the inside out. We, as Network Marketers, are the problem! That may seem rather harsh, but we have to take an honest look at what is causing Non-Network Marketers to regard us the way they do.
Social Media Marketing
I am well aware that Network Marketing companies have systems in place to give you the tools you need to present your business to prospects. I highly recommend that you follow these systems to the letter. These systems are in place because they have been tried and tested, and they work.
The problem arrises when it comes to marketing on social media. In my experience, there has really not been enough education, and training on how to market yourself, and your business correctly online.
Obviously, I have not been involved with every Network Marketing company out there, but, I can tell by what people are doing on social media, from dozens of different companies, that online marketing is not being taught enough.
Everyday, I see people spamming their own facebook pages, posting links everywhere, posting things that provide no value, putting up endless ‘positivity quotes’, and criticising people who are employed.
If you are posting things that criticise people who are employed, I urge you to stop this practice immediately. I know many people who are employed, they love their job, they love the people they work with, they have great work/life balance, and they are happy. Leave them alone!
We NEED employees in all industries. By posting ‘anti-job’ posts, you are insulting these people, you are making us look bad, and you are being unprofessional.
This is why people don’t want to leave their jobs, and join us. They think if they become Network Marketers, they will have to do the same sort of things, and they don’t want to be ‘that person.’
Putting up posts, showing how much money you are making, even if it is true, will not work. Most people won’t believe you, they will make a point of not interacting with your post, and it is a tacky thing to do. Do you ever see employed people posting about their income?
By posting better things on social media, and by being more professional, you will have a much better chance of people being more open to your opportunity. We want to attract people, not repel them.
Tell the truth!
If we are going to raise the image of Network Marketing, we need to be honest with people, and treat them with more respect.
If you contact someone and ask them to catch up with you for a coffee, don’t blindside them with a presentation. You will burn them forever, and you will just be helping to turn them against Network Marketing.
If you want to talk to them about your business over a coffee, just say, “Hey, would you like to catch up for coffee? I’ve just got involved with a new business, and I’d love to tell you about it, and get your opinion on it” , or something like that. At least you have been honest, and they are aware that you want to talk about your business.
A business partner of mine uses the following analogy. If you were walking through a shopping centre, and you saw someone approaching you with a clip board, you would probably assume that they are going to try to sell you something. Before this person even gets to you, what is your answer going to be, regardless of what they present to you? You are going to say No. It may be a great opportunity, but you are already closed minded about it.
This is how many people feel about Network Marketers. They don’t trust us. They are wary of us. And, they have already prepared themselves to say NO to us.
If Network Marketers keep behaving like scam artists, we will continue to be seen like that. This is a legitimate business, represent it as such.
You are a business owner, and you should be conducting yourself as a business owner by being professional in all aspects of your business.
If Network Marketers want to be taken more seriously, they need to conduct themselves more seriously. We cannot behave like amateurs, and still be offended by people not taking us seriously.
The more professional you become, the more likely you are to see a positive change in your results, and the more we can raise the image of Network Marketing.
Eric Worre wrote his book, GoPro, specifically to raise the professionalism of this industry. If you have not read this book, I highly recommend that you do.
People to follow
If you are not getting the support, guidance, and proper advice from people within your Network Marketing company, it is ok to learn from other people, who can actually help you.
These are some of the people I follow, and take advice from. You may also get benefit from following their free training and advice.
- Ray and Jessica Higdon
- Eric Worre
- Todd Falcone
- Matt Morris
- Richard Matharoo
- Simon Chan
- David T.S. Wood
- Cesar L. Rodriquez
- Brian Carruthers
- Dani Johnson
Spread the word
The more Network Marketers that conduct themselves professionally, the more we can change how we are perceived. Make a decision to get serious about your business, and encourage everyone in your team to do the same.
Educate yourself, increase your skills, and freely share advice and methods that work to others.
I honestly believe that the Network Marketing industry is one of the best industries anyone can be involved in. By raising our level of professionalism, we can ultimately raise the image of Network Marketing.
(If you got value from this article, please leave a comment below, or share it on social media. Thanks for taking the time to read it.)
P.S. If you are not getting sales and conversions for your business, you need to check this out!
Other posts that will help you.